Large agencies are buckling under the pressure of large contracts with far more important clients than you. How do I know? I’ve been there. I’ve led agency teams at some of the most progressive agencies in the healthcare space. When some companies lack meaningful innovation, they seek profitability by cutting agency budgets. While agencies are typically bloated at the top, very little of that money pays for the team you would have day to day. Most of it will never flow to your team. In fact, junior advertising roles are among the worst paying for graduates.
How educated, experienced, motivated, or valuable is that underpaid, junior agency person likely to be for you?
Large agencies win new business with a pitch team of shiny senior people. Look for the kid on the team. That’s who you’ll be seeing, maybe. That’s because if you assign them the business, they will then figure out how it will be managed. And if your agency fees are less than $1MM at a Madison Ave shop, rest assured it will certainly be delegated to the lowest, least in-demand agency person. Lucky you.
We’re different. We don’t craft a team from who’s available, we craft a team based on your needs. We bring in specialists from the industry who are leaders in their field for short, super-high-value engagements, not people who happen to be available, or that are so cheap as to maximize large agency profits. Your strategy is led by people who have built, run, and grown brands of all sizes.
The result you feel is a sense of relief… that you are in better hands than your own, rather than being stuck in a babysitting role spoon-feeding a junior person information and providing him or her on-the-job training on your time.
You’ve got a job to do! Let’s really get to it. Why not give us a call?